MasterCard Allows You To Approve Your Purchase With A Selfie | TechTree.com

MasterCard Allows You To Approve Your Purchase With A Selfie

The selfie process will be used as a new authentication system and you will have to blink before the click to prevent from hackers.

 

If people around you always told that you are addicted for selfies, then you have something sweet to tell them. They too may have to pose for selfies soon!

Replacing cameramen with Selfie Sticks in news channels are old school now with technology going a new step ahead.

Well, in short, you may have to click a selfie to complete a purchase in the near future. Confused aren't you?

MasterCard is working hard to integrate the selfie trend with shopping as a new form of authentication system much like the existing OTP or E-PIN.

Adding more in to this, MasterCard seems to have joined hand with a bunch of companies like Apple, BlackBerry, Google, Microsoft, Samsung and also a few banks to make this work out.

The company would be experimenting this new authentication system with just 500 selected users in the beginning and later on it shall be widely launched.

So, here's how the system actually works.

You need to download the MasterCard mobile app.

At the time of purchase, the app asks you to scan your face (the selfie part) for approval.

The game changer at this point is that the app doesn't accept your face if you stand still. You would have to blink your eyes in order to prevent hackers from fooling the system with your photograph.

Then, your face is converted into data which is sent to MasterCard and also the company has assured that it would be able to reconstruct anyone's face since it would not be storing one's photo.

Lastly, while the company calls the whole procedure as facial scan, it is nothing but posing a selfie with your smartphone's front cam and blink your eye to click the snap! Right?


TAGS: MasterCard, selfie

 
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