Leaked Images Confirm Microsoft Branding; Nokia Name To Get The Boot | TechTree.com

Leaked Images Confirm Microsoft Branding; Nokia Name To Get The Boot

Wonder how the company will do without the Nokia branding in markets like India.

 

From the time we first came to know of mobile phones here in India, we have known Nokia, the company that has sold millions of feature phones and smartphones worldwide. So it is indeed shocking (although expected thanks to the recent agreement) that Microsoft will be killing the Nokia brand name for its smartphones. While the topic has been in the rumour mill ever since the first rumours of the Lumia 830 showed up, a recent news bit again confirmed the name change for Lumia devices. Today, we have our first solid leak of a display panel that shows the Microsoft branding of what may be the company’s first Microsoft branded smartphone.

The images do come from a credible source that cannot say for sure whether the panel is authentic, yet claim that this may be the final product after all. The panel as we can see from the image below, clearly shows the word ‘Microsoft’ which seems to have replaced the ‘Nokia’ that we have gotten used to for years.

Indeed it seems that Microsoft Mobile (that is what the Nokia’s Mobile devices division is now called) will finally axe the Nokia brand and proudly display the Microsoft name. But is this good for the company?

From a brand perspective, at least in countries like India, everyone from a villager to a city slicker knows what a Nokia is. Ask any one about a Suraface or Microsoft and get ready for some clueless expressions. Clearly, Microsoft will have to shell out millions to run a campaign to get customers to connect to the Microsoft brand from Nokia, including setting up stores with the Microsoft brand but selling Nokia handsets (at least in the beginning).

Whether the public will accept it or not is something that Microsoft’s smartphone sales figures will show in the coming years.


TAGS: Mobile Phones, Windows Phone, Microsoft, Nokia, Microsoft Mobile

 
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