Blackberry's Z3 Is Almost Out Of Stocks In India: Report | TechTree.com

Blackberry's Z3 Is Almost Out Of Stocks In India: Report

Seems as though BlackBerry's big bet is finally paying off, but is it enough to save the company?

 

Struggling Canadian handset manufacturer BlackBerry has been betting big on its budget Z3 smartphone, and for the first time things seem to be going its way. Retailers have pointed out that they've almost run through their stocks of the device in a mere 2 weeks since it was launched in the country.

“We’ve sold about 75% of the stock that we got,” Himanshu Chakrawarti, chief executive at The Mobile Store, told ET. “The Z3 has done well so far, benefiting from the easy installment options and discounts.”

The Z3 has come in at a much lower price in comparison to its predecessors and is a key component of the company's strategy to revive its ailing handset arm. The phone is an integral part of the BlackBerry's strategy to cater to the fast growing smartphone markets in developing countries.

The Mobile Store offered Rs 1,000 off on the 5-inch dual-core handset that runs on the latest version of BB10 operating system. Flipkart also offered vouchers worth Rs 1,000 on pre-bookings until July 2, when the phone became commercially available.

The Z3 is among the first devices made by Foxconn (the same company that manufactures the iPhone for Apple) for BlackBerry and debuted in Indonesia earlier this year.

[Also read: Looking For A Tech Company To Invest In? How About BlackBerry?]

The company's previous offerings, including the Z10, Z30, Q10 and Q5 models, have failed in India, which is touted to be the world’s fastest growing smartphone market, making it a key region for BlackBerry.

“It is true that we have been almost stocked out (for Z3),” said Sameer Bhatia, director, distribution, BlackBerry India, adding the company has seen strong sales through the traditional brick and mortar  stores as well as through online retailers.


TAGS: BlackBerry Z3, Mobile Phones, BB 10

 
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