Google Bans Pornographic Ads From Its Search Results | TechTree.com

Google Bans Pornographic Ads From Its Search Results

The policy change will affect all ads showing sexually explicit content or linking to websites that promote adult content.

 

Internet search giant Google has put a new policy into place that bans advertisements displaying sexually explicit content. The company has reached out to all its ad network partners affected by the policy change, explaining that henceforth such ads and the websites being promoted through them will be disapproved.

The ad network, or AdWords, is Google's platform for advertisers to place ads on its own properties as well as across the web. The latest move is especially big considering that 90% of Google's revenues in the latest quarter ($13.8 billion) came from advertising.

"Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts,” read the email sent out by Google. “When we make this change, Google will disapprove all ads and sites that are identified as being in violation of our revised policy.”

Google has steadily been cleaning up adult content from across its many properties. Last June the company banned porn blogs running on its Blogger platform from making money off ads for adult websites. It also disallowed ads with sexual content from showing up within apps downloaded from its PlayStore, and even removed apps using adult content to lure users to download them.


TAGS: Google, AdWords

 
News Corner
IMP IMP IMP
##