Microsoft Mobile Now Owns Lumia, PureView And Four Other Interesting Patents | TechTree.com

Microsoft Mobile Now Owns Lumia, PureView And Four Other Interesting Patents

Clearly the company wants to retain the Lumia brand for mobile devices.

 

If you thought everything was over after Microsoft acquired the Nokia Devices and Services, well apparently it’s just the beginning. Microsoft has selectively picked a handful of trademarks from Nokia’s bounty and while some of them make a lot of sense, the rest are a bit strange.

‘Lumia’ is a brand name, which started off with the first Windows Phone the Nokia the Lumia 800. It was after this that Nokia ditched Symbian and is one of the important trademarks to have been retained by Microsoft. Our guess is that Microsoft will not let go of the brand, as Nokia already seems to have separated itself pretty well. With Lumia being the only connection left for the consumer, it is one of the most important trademarks for Microsoft right now.

Next up is 'PureView’ which is the trademark that was introduced with the Nokia PureView 808 smartphone. It brought DSLR like levels of clarity and detail to Nokia’s arsenal only to be ruined by the dying Symbian OS. It’s a branding given by Nokia to signify its high-end patented imaging software and hardware technology, which is so far unbeatable. PureView definitely made it to the top thanks to Nokia’s efforts and the Windows Phone ecosystem in the form of the Nokia Lumia 1020, which is still the phone to beat even a year after its launch.

‘ClearBlack’ is another important trademark that Microsoft now owns and is to do with the reflectivity of Nokia’s displays. Lower reflectivity delivers better colours and deeper blacks even in direct sunlight. Probably something we would see in Microsoft’s next surface tablet as well.

Lastly there is ‘Asha’ which formed the feature phone line up of Nokia. It covers a number of handsets which sell in large numbers overseas especially in developing countries and had a lot to do with Nokia’s profits as well. We do not understand how Microsoft will take the product forward since the name is synonymous with Nokia and goes all the way back to the Nokia’s Symbian days and the Series 40 interface.

Strangely the list also includes two other trademarks like ‘Surge’ which was a Symbian OS-powered handset built by Nokia from 2009 and ‘Mural’ which again was a US only handset, released on the AT&T network.

[See Also: Microsoft Acquires Nokia For Around $7.2 Billion]


TAGS: Nokia, Microsoft, Mobile Phones, Software

 
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