Google Scraps Its Experiment To Place Ad Banners In Search Results | TechTree.com

Google Scraps Its Experiment To Place Ad Banners In Search Results

Google has avoided pandamonium among the ad hating community by doing the right thing.

 

About five months ago, Google introduced large banners ads placed above search results. Thankfully, the Internet search giant Google has scrapped the controversial program after facing flak from users.

 

According to Venturebeat.com, this ad program debuted last year with banner. Considering Google had promised that it will never display banner ads in search results, the public outcry was inevitable. To save its face, Google tagged it as a “brand image experiment” (and not ads).

 

As they say, all's well that ends well. Google's head of search Amit Singhal announced the end of the program at a Search Marketing Expo in San Jose, but did not go into details of why it was scrapped.

 

The test included about 30 companies, and it was run only in the US. This means a vast majority of Google search users would have been oblivious to the happenings, but for the whole ad hating community this indeed is a big relief.


TAGS: Google, ad banners, Google search

 
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