ZTE To Bring Low-Cost Smartphones, Sell Directly In India | TechTree.com

ZTE To Bring Low-Cost Smartphones, Sell Directly In India

However, ZTE would have to combat with the likes of Samsung, Nokia and Blackberry, which dominate Indian markets in their own way.

 

ZTE, the Chinese smartphone manufacturer now wants to be identified as a direct competitor in the Indian smartphone market, rather than as a supplier of handsets to various Indian brands, as ZTE is eyeing a foray into the Indian open smartphone market by launching a range of smartphones and tablet computers. A ZTE press release states that the China based company, and its Indian subsidiary ZTE Telecom Indian Pvt Ltd, would work with Pune based Calyx Telecommunications who would distribute the ZTE smartphones.

ZTE's Indian smartphones would be priced in the Rs 5,800 to Rs 15,000 range, according to ZTE. These devices are most likely lower and mid-range Android smartphones, considering their expected price tag. However, as the Indian subcontinent is known to have an affinity towards feature-phones/ mid-range smartphones, we expect ZTE to capture a few eyeballs with their devices.

ZTE, which is one among the top 5 smartphone manufacturers in the world, provided CDMA mobile-phones in India, by tying up with various CDMA cellular service providers such as MTS and Reliance Communications. With this partnership, various low-cost phones were introduced into the fledgling Indian mobile-phone market. According to Xu Dejun of ZTE India, the subcontinent contributes nearly 10% of the company's overall revenue, and is one of ZTE'S primary focus and growth areas. According to Dr Gaurav Somani, Executive Director of Calyx Communications, states that ZTE along with Calyx, in India, would look initially at Goa, Maharashtra, Gujarat, Chhattisgarh and Madhya Pradesh, apart from 60 cities and towns across India.

However, it would be a daunting task for a Chinese firm like ZTE to grab a share of the Indian smartphone market, with big names such as Samsung, Nokia and even Blackberry having already established their retail presence in India. With brands such as Apple taking a serious look at India, in the form of formulating plans to set-up and increase presence of its dedicated retails stores in India, ZTE would need to come up with something out-of-the-box to combat big names in the Indian subcontinent.


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TAGS: zte, smartphones

 
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