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Jayesh Limaye
17:47 11th Dec, 2011
New Chaze Phones To Debut In India | TechTree.com
New Chaze Phones To Debut In India
Promises affordable yet superior and trendy Indian phones.
K. R. Mangalam Group has entered the Indian mobile market with its new Chaze brand of mobile phones. The company claims that these seven new phones will be superior, trendy, and have unique features, but will still be affordable.
The C123 dual-SIM candy-bar phone boasts of big 1800 mAh battery with up to 30 day standby time, while the C245 does it even better with a 3000 mAh battery, enough to last 55 days! The C133 sports a spy cam and loud speakers, while the C159 is from the K Series, with big sound and comes in a mostly bright white colour casing. The C249 comes with what the company calls a Public Announcement System feature using 2030 box speaker with K Series amp, which could possibly be a speaker with extraordinary loudness. The company also has touch screen phones with the C234 sporting touch and type, while the C333 being a full touch phone. All the phones support mobile tracker and come with Astro pack, which consists of astrological apps including Kundali Milap, Numerology, Rahu Kalam, and Shubh Kalam, with Indian calendar. Social networking apps are also present as is multimedia functionality and camera.
Chaze is being marketed as a youth-centric brand with several features appealing to this particular lucrative consumer segment. Some of the features highlighted by the company include auto call recording, answering machine, loudspeaker, spy camera, etc, although what the first of these mentioned features means is anybody's guess. The brand's tagline "Yeh Hui Na Baat" also seems to depict the expected sense of fulfilment from the consumers' point of view, though we will find out if it really holds true when we actually get to review one of these. Pricing details are yet to be announced.
Keshav Arora, CEO of Chaze Mobile says, "Chaze aspires to be one of the leading mobile handset companies by offering its valuable customers the fully loaded mobile handsets at the most competitive prices. The ultimate goal is to delight the customers with world class products, service satisfaction and value for money. The company will also provide a strong support of big distribution network and after sales services".
K. R. Mangalam Group has been involved with the garment exporting industry since 1994 and has now decided to jump in the mobile phone market. Chaze mobile phones will be initially available in India, with plans to expand to other countries. The company will also soon launch other products such as memory cards, tablets, laptops, LCD and LED displays, etc.
TAGS: Mobile Phones, Jayesh
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