PicsArt Now Available For 4.5 Mn Users Of Indus OS | TechTree.com

PicsArt Now Available For 4.5 Mn Users Of Indus OS

This will be a free app to download from the App Bazaar on the Indus OS and will be made available in 12 Indian languages.

 

Indus OS, one of the first regional operating systems (OS) in the world, will now have PicsArt free to download from the App Bazaar, thus giving 4.5 million users of the OS creativity at their fingertips.

This partnership between the OS and PicsArt will ensure that Indus OS users will be able to edit, draw, make collages, and use the interface in 12 different Indian languages that the OS is capable of working with. Looking at the move strategically, being the 2nd most popular OS in the country, PicsArt will reach out to a large potential user base, thus making it viable from a marketing standpoint.

“Our vision is to create a localized smartphone ecosystem of choice for the next 1 billion smartphone users. It is imperative that we make the best of apps available to our users in their preferred languages. We are excited to have PicsArt on board with us. Indus OS users can now edit their photos to truly express their personal style,” said Rakesh Deshmukh, the CEO of Indus OS while speaking of the mission of the company in line with the partnership.

Also Read: 5 Best Free Photo Editing Apps On Android

PicsArt has more than 300 million downloads and 75 million monthly active users, who use the app to make awesome images and share them with the world. PicsArt just raised USD 20 million funding to expand their reach across Asia and the partnership with Indus OS will help them achieve that goal. Additionally, PicsArt will introduce localized content for App Baazar such as fun clip art, fonts and other creative tools specifically catering to the Asia market.

“Localization of our product and partnerships are key to expand our reach in the Asian markets. We are very happy to be on board with App Bazaar and to make PicsArt available to people in their preferred language and smartphone ecosystem,” said Wilson Kriegel, the CBDO of PicsArt.

In an effort to encourage localized apps and increase discoverability, the latest version of App Bazaar comes with a strong recommendation engine for providing personalized app suggestions in regional languages. It will also have a superior user interface to aid search & discovery of apps while maintaining its simple and intuitive user experience.

Also Read: FotoJet.Com: The Answer To Keep Your Creative Juices Flowing

The next 300 million smartphone users in India who will use a smartphone for the first time in the next 3 years will be native language users. This coupled with the fact that India’s regional language internet users are growing at an enormous rate of 47 per cent year-on-year bodes well for the Indus OS – PicsArt partnership. India’s email ID and credit card penetration is amongst the lowest in the world. Unlike other popular app stores, App Bazaar does not require email ID or credit card information to download apps. 


TAGS: Indus OS, PicsArt, App Bazaar

 
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