UCWeb Launches UC News, Developed Exclusively For India | TechTree.com

UCWeb Launches UC News, Developed Exclusively For India

Announces 80 million active users of UC Browser in India.

 

UC Web recently announced the launch of UC News App along with an upgrade for its UC Browser app. UC News is an app launched by the company, meant exclusive for India.

Speaking about the new app, it is powered by big data technology and is a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go.

Also, the recent upgrade for the UC Browser app brings in a new revamped look and feel. The app is now a content aggregator too, featuring UC Cricket, an in-app, all–in-one cricket content hub.

UC Browser’s usage data shows 73% of its 80 million MAU are tagged as “News Feeds Consumers”. On an average, each UC Browser’s Indian user consumes 6 pieces of news/feeds per day.

Commenting on the new upgrades, Kenny Ye, General Manager of UCWeb, Alibaba Mobile Business Group said, “Digital content consumption is on the rise and the challenge is how we can customize, curate and present diverse content to users. Content providers face difficulties in distributing content of different formats, while consumers are swamped by an information overload. Our answer to these challenges is to position ourselves as a content aggregator."

He also added, "The newly launched UC News and upgraded UC Browser for India are two contemporary products embedded with the aim of content aggregation.”

UC News offers a platform that brings together both traditional and new media content creators in a single place, and introduces them to millions of Indian users who already enjoy a faster browsing experience on UC Bowser.

It is an easy to use app, and features a unique and highly user-friendly interface. It is a one-stop source of trending and curated news content covering all the popular categories of news with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humour, etc.

The app tracks and matches the trending keywords on Facebook and Twitter, and decides on the trending topics before recommending them to the user. UC News also allows users to customize content subscription, as they can choose any kind of content they wish to consume.


TAGS: UC News, UC Browser

 
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