India's First Dedicated Poker Site, Pokernation.com Goes Live | TechTree.com

India's First Dedicated Poker Site, Pokernation.com Goes Live

Playwin forays into online gaming with Pokernation to cash on the growing popularity of the game.

 

Online poker has witnessed a significant growth over the years with a large number Indian gamers expressing a keen interest in poker. Cashing on the growing popularity for the game, Pokernation.com, India's latest online poker playing site has been launched. Playwin makes its foray in online gaming with Pokernation.

Pokernation launch has been be supported by an extensive communication and activations campaign in the launch phase, with a focus on popularising the game amongst non-poker players and women (it is estimated that almost 25 per cent of poker playing audience comprises of women and growing). As a part of this campaign, Pokernation has already conducted over 25 workshops and tournaments across major corporate campuses and universities in the beta stage, and plans to conduct over 100 workshops and tournaments by December 2016. The workshops will be used as training tools at corporate campuses for 'Leadership and Negotiation Skills' coaching.

Sree Ram Somayajula, AVP - Marketing - Pokernation.com says, " Apart from its single-minded focus on the sport of poker, what sets pokernation.com apart from other players in the market will be its emphasis on teaching the finer nuances of the game to beginners and amateurs alike, and providing them with a platform to experience the game in all its varied colors. "The pre-launch market study conducted by Pokernation clearly defined the need and set the path for marketing the platform in India. Through a multi-city 'teach-learn-play' model, the brand conducted free poker tournaments to study the enthusiasm and gauge the poker knowledge of the youth about this game and test their abilities at decision-making and skillful thinking.

"We identified the need for teaching the sport as the primary task for ourselves. This and then giving people the opportunity to compete against each other in live tournaments and sharpen their skills, will form the focus of our efforts in the coming few years," adds Gautam Thawani, Business Head - PokerNation.com.


TAGS: Online Gaming, Poker

 
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