LeEco Sells 5 Lakh Superphones In Just 100 Days In India | TechTree.com

LeEco Sells 5 Lakh Superphones In Just 100 Days In India

The company sets a new industry benchmark with over Rs 500 million worth content through LeEco memberships.

 

It's just been 100 days in India, and LeEco is already very successful. The company claims to have sold an astounding number of 5,00,000 superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.

With great technological features and budget friendly price tag, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three superphone models that it has introduced since its launch in India.

LeEco has also introduced content integration in the smartphones category in India, by successfully launching content membership with three partners - Eros Now, YuppTV, and Hungama Music. These memberships come bundled with its smartphone Le 1s Eco.

All these reasons have led the company to experience a skyrocketing demand for the smartphone in two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth over Rs 500 million through LeEco memberships.

Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, "We are immensely proud to be setting new industry trends and spearheading the move to ecosystem-led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content. We're also pleased that our superphones have lived up to consumer expectations and we are committed to raising the bar with all our subsequent launches."

Le Eco Membership gives users access to:

  • 2000+ movies (in 10 languages)
  • 100+ live premium TV channels, which will happen soon through an OTA software update
  • Apart from that, users will get 5 TB cloud personal storage space
  • 3.5 million songs in 25 languages that will come live in Q3 of 2016
  • Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world

LeEco's unique content ecosystem brings alive the company's partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality supertainment - anytime, anywhere.

It is also worth noting that LeEco has around 555 service centres in prime locations in the country.


TAGS: LeEco 1S, Superphone

 
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