Interesting Stories And Facts About Your Favourite Tech Brands | TechTree.com

Interesting Stories And Facts About Your Favourite Tech Brands

Do you know enough about your favourite brands?

 
Interesting Stories And Facts About Your Favourite Tech Brands

These days, brand is more than just a trademark. With ‘Consumerism’ taking over the wold, brands have managed to get swarms fans and followers. In case, you’re wondering, consumerism is a social and economic (dis) order and ideology that encourages the acquisition of goods and services in ever-greater amounts. In short, it's something that encourages you to buy things you don't need, with money you don't have, to impress people you don't like. Coming back to the topic, fanboys are very common in the tech world. No matter how bad a certain gadget is, some people try to defend the product only because it’s manufactured by their favourite brand. Some go a step further by camping outside the shops to buy a product they haven’t even seen. The only other state of affairs where people willfully do such things are during Pilgrimage. So have brands become modern day religions? Well, according to a research conducted by four scientists (two from Duke University, and each one from Tel
Aviv University New
York University), the answer is ‘Yes’. Their study shows that brands and religiosity 
are 
good
 substitutes for one
 another. Moreover, according to a report published by digitaltrends.com, a team of neuroscientists found out that brands trigger reactions in the parts of the brain that are generally associated with religion and faith. The report concludes that the big tech brands have harnessed the brain areas that have evolved to process religion. So let’s face it, fanboy or not, you tend to support certain brands. But do you know enough about your favourite ones?

Apple
Current CEO: Tim Cook
Known for the iPhones, iPads, and Mac computers, the American brand Apple is currently the most profitable tech company in the world. Located in Cupertino, this multi-billion dollar company had humble beginnings. It was founded on 1st of April by Steve Jobs and Steve Wozniak in 1976. The company's first computer Apple I personal computer was designed solely by the hardware and coding genius Wozniak. Then came the Apple II, Lisa (a landmark device in personal computer space), and Macintosh. Hard to believe, but Steve Jobs was fired from Apple in 1985. The company went through turbulent times in early 90s. In 1997, Jobs was brought back to bring Apple on the road to profitability. With great response to new products including iMac and iPod, the company did come back strongly. In 2007, the Apple introduced the iPhone and the rest is history.



Microsoft
Current CEO: Satya Nadella
If you live in India, there’s a high chance that you have used at least one pirated software of Microsoft at some point in your life. Known for its flagship product Windows operating system and Office productivity suite, Microsoft was set up by long-time friends Bill Gates and Paul Allen in 1975. The company's claim to fame was the PC operating system MS-DOS (Microsoft Disk Operating System). Later, it's GUI (Graphical User Interface) based Windows OS achieved phenomenal success in the market. As of 2014, over 90 percent computers in the world run Windows. According to Softpedia.com, Office suite is used by over a billion people across the world. Apart from these insanely popular products, Microsoft is known for Xbox gaming consoles, Windows Phone, Skype, Surface tablets, OneDrive (cloud service), and Bing (search engine). Late to the smartphone party, Microsoft, under Steve Ballmer's leadership, acquired Nokia's handset division to strengthen its devices business.

Google
Current CEO: Larry Page
God of Internet search and services, Google was founded by American students Larry Page and Sergey Brin in 1996. At that time, these guys were studying at Stanford University. This explains why Google's URL was google.stanford.edu in the beginning. Finally, in 1997, a separate domain Google.com was registered. By the end of 1998, Google had an index of over 60 million web pages. Thanks to its clean layout and light footprint, this young search engine became an instant hit among users. With user base going through roofs, Google entered the Internet advertisement business and dominated it in no time. Sensing big opportunity in the smartphone market, Google acquired Android Inc. in 2005. Fast forward it today, and Android OS powers almost 80 percent smartphones on the planet. The company is also trying to challenge Microsoft and Apple with its desktop operating system Chrome OS.

In this article, we covered the iconic tech superbrands in the industry. We plan to cover more companies in the coming weeks. So stay tuned.


Tags : Apple, Microsoft, Google

 
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