As a follow-up to the recent announcement of Google's plan to integrate life and search, we now have this: Google+ users will soon see birthday reminders on search result pages. This comes as Google+ is being pushed to businesses via Google Apps. Basically, this will add features that Apps users can take advantage of — notably, video integration and restricted sharing.

It's not necessarily weird to see your friends' and colleagues' birthdays on a Google search page. But it'll make inroads into your head. There are hundreds of mobile apps, desktop apps, websites, e-mail reminders, and calendars that can remind you about birthdays (and there's Facebook, of course). If Google wants to take over the job and bring it to the main results page, it looks like more than just "making it easier for you... to celebrate", which the original heads-up from Google says.

There's more to that plain white background than meets the eye...

Tags : Internet, Google, Google+, RMR